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August 2021 US NPD THREAD - August 2021 consumer spending across video game hardware, content and accessories grew 7% when compared to a year ago, to an August record $4.4B. YTD consumer spending totaled $37.9B, a 13% increase when compared to the same period in 2020.
US NPD 13 Month Trend - Hardware was a primary driver of spending gains in August. Led by PS5, hardware dollar sales gained 45% when compared to August 2020. Mobile and Subscription pushed August content spending higher when compared to a year ago.
US NPD HW - Nintendo Switch was the best-selling hardware platform in units during both the August month and year-to-date, while PlayStation 5 leads both time periods in dollar sales.
US NPD HW - After 10 months in market PlayStation 5 remains the fastest selling PlayStation platform in history.
US NPD SW - Madden NFL 22 debuted as the best-selling game of August, while also ranking 4th among the best-selling games of 2021 year-to-date. This is the 22nd consecutive year that a Madden NFL franchise release has been the best-selling title of its launch month.
US NPD SW - Ghost of Tsushima ranked as the 2nd best-selling game of August, after finishing at #110 on the best-selling titles chart in July. The launch of Ghost of Tsushima Director's Cut for PlayStation 5 and PlayStation 4 drove the change.
August 2021 NPD: Switch was the best-selling hardware platform in units
August 2021 NPD: top 20 best-selling games in the U.S.
Modificata da ROcK, 16 September 2021 - 08:13 AM.